Guru Watch

Expertise Zones - Search Engine Marketing | eCommerce | iM Launches

Andy partners with Brad Fallon in StomperNet and the Smarts program, which is where a great deal of his time is currently focused. The StomperNet faculty is growing quarterly as the team launch new search engine marketing elements and recruit new members to the club.

Better known as the mouthpiece of StomperNet, Andy Jenkins fronts the marketing more so than Brad Fallon, in this respect the public domain see Andy as the front man to StomperNet. In addition to Andys activities with Brad Fallon he has several businesses which he operates autonomously, these businesses are based around a concept which launched Andy into ecommerce in the early days.

Yahoo Store Builder is a product which Andy developed in partnership with Audrey Kenwood, the revolutionary software is still a big hit today and has been responsible for many ecommerce site successes since its launch back in 2000.

Using the Yahoo Store Builder, Andy created several of his own niche stores including A2Armory dot com, a site which specializes in merchandise for the medieval weapons and armor enthusiast. A2Armory turns over in excess of $2M annually and regularly features as an example site within the StomperNet video tutorials.

At a recent iM seminar I met with a Stomper member, Peter Dudek, who has enjoyed phenomenal success in a very short period of internet ecommerce trading. Peter attributed a lrge part of his success to the Smarts
program which lifted his ailing business out of trouble after the Google slap hit within it’s adwords program. Peter is now an influential member of the faculty and is used regularly as an example to others within the faculty. More of Peter Dudek can be seen on YouTube. His business has grown from a 4 figure business to what is forecast to be an 8 figure business (2008) through following the principles within StomperNet, his story is just one of hundreds that Andy and Brad are currently cultivating. Peter described StomperNet as an essential ‘insurance’ within his business, keeping abreast of search engine algorithm changes is a vital activity within any online business.

Andy employed the services of Frank Kern to assist in the highly successful Stomper launch towards the end of last year and announced at a recent iM seminar that a Master Faculty was being created in association with Frank, Jeff Walker, Mike Filsaime, Jeff Johnson and almost every other Guru currently active within iM, for the purpose of taking iM to the next level. A Platinum membership was also launched for StomperNet and Mass Control members to join in order to benefit from the collective knowledge and super powers of the Guru assembly. Watch this space for more info on this topic.

Without a doubt, we haven’t heard the last of Andy Jenkins, with StomperNet and FREEiQ in full swing, the future holds almost no commercial or social boundaries, where this Guru goes next is anybodies guess, Digital Ripple will keep you abreast of developments, sign up for the Digital Ripple Newsletter for updates.

Expertise Zones - Sales and Marketing | Copywriting | Guru to the Gurus

Many of today’s internet marketing gurus have had some kind of offline success that has brought them to the forefront of the iM arena. Dan Kennedy is an expert in offline sales and marketing, his expertise maintains an innate focus on copywriting to influence people to take action, whether that action is to sign up, purchase, date or move…Dan’s letters are acclaimed within the copywriting arena.

Dan shares acquaintance with many of the past and present day high rollers in marketing, sharing stages with some of the finest names in marketing, people pay large sums of money to listen to what this guru has to say for himself. Dan’s methods are certainly not without abundant fruit, references to his styles and copy can be found in many of the world’s bookstores and internet pages, they are, without a doubt, some of the most effective copywriting strategies this century has had the pleasure of experiencing. check out The Ultimate Sales Letter

As a successful author of many books (both hard back, paperback and digital) Dan Kennedy keeps a comfortable income in excess of $1M purely from the written word, this doesn’t include the income that he generates from public speaking, marketing seminars, internet membership sites and other digital media sales.

Known to be one of the greatest influences behind Frank Kerns and many more of today’s active internet marketer’s movement into iM, he is progressively switching his overall activities to online marketing. Known as the Professor of Harsh Reality, Dans direct approach to assisting coaching leaves no stone unturned and guild no lilies! Dan Kennedy Dot Com quotes:-

“There’s the husband and wife who came to Dan Kennedy with an idea, a mountain of debt, and failing advertising. Less than two years later, they have zero debt and a home-based mail-order business generating over $250,000.00 a month with a 40% net profit margin.”

“Or, there’s the now giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercial. Guthy-Renker is a 200 million dollar+ a year business now, and Dan Kennedy has been a key member of their brain trust since their very first infomercial (Think and Grow Rich). And the list goes on and on.”

“In addition, Dan Kennedy is the “hidden genius” behind full page magazine and tabloid advertisements you’ve undoubtedly seen in such notable publications like Success, Inc., Entrepreneur, Nations Business, USA TODAY, and The Wall Street Journal.”

“Dan Kennedy’s multi-step comprehensive direct-mail campaigns that he writes for himself as well as his clients have been received by tens of millions of people producing hundreds of millions in revenue.”

These accreditations speak for themselves, Digital Ripple are subscribers to the Glazer – Kennedy Newsletter which pulls no punches in delivering real success methods, ask any of the Gurus out there…Dan Kennedy references are a must in the iM arsenal of success building.

Expertise Zones - Traffic Generation | Blog Marketing

John Reese has been involved in Internet Marketing for over 15 years, a pioneer within the industry that has made him a multi-millionaire many times over. After being active within the ebay community John decided that he would conquer the system and make more money with it. This was the dawning of the birth of Auction Secrets, a powerful video course which details everything that marketers need to know about buying and selling on the ebay behemoth.

By opening up the can on ebay, John discovered that the style of show and tell marketing yielded an immense amount of fruit and that once a marketer delivers quality he becomes a trusted source of information and that consequently re-marketing to his audience is exponentially easier.

Prior to his reign as King of Internet Marketing, John was a struggling businessman, self confessed as being in uncomfortable levels of debt through his early entrepreneurial activities, he advanced through the pressure and developed a free photo hosting service to ebay users which eventually went viral and became one of the top 500 traffic sites during 1998. Through this John has come to be known as an expert in web traffic generation.

The debt that John earlier incurred was as a result of research and development in the iM field, in fact little known to many marketers, John developed the very first autoresponder, at a very early stage he recognised the value in ‘The List’ and developed the system to capture qualified leads for the purpose of re-marketing. Unfortunately the iM crowd was not ready for Johns autoresponder and the project was deemed a failure, costing him dearly. Not to be deterred John picked himself up and forged ahead with his ebay coaching program, which more than paid for his losses and created his first stage of iM wealth.

If you are lucky enough to find recordings of John Reese, you will often hear him refer back to the entrepreneurial days when he was in debt and broke, the days when there were no seminars or online coaching programs available, John really made it on his own.

Johns iM philosophy is loud and clear…give, give, give and then give some more and ye will receive once! This is a famous approach to marketing in general, John found that the more he gave and the more association with quality in information and products he provided, the more he received…build trust and you will have a loyal following to which you can market to again and again.

Income dot com is Johns most recent project, still under construction the launch date is set to late Fall ’08 (as rumoured), with his cult followers waiting with baited breath. Income Dot Com, follows Traffic Secrets and Traffic Secrets 2.0, both best seller iM courses on web 2.0 methodology. One of Johns most famous achievements was a launch into iM which created the first million dollar day, read more about his at Million Dollar Day.

If you want to learn more about John Reese you can go over to his John Reese Facebook page or check out the following resources:-

www.Traffic Jam.com

www.BlogRush.com

John’s Twitter Page

Traffic Secrets 2.0

It is clear that during the recent launch of TS2, many marketers have tried to jump on the back of John launch to promote their own stuff or have used this as an opportunity to syndicate their existing products and membership content. Nothing wrong with that, as long as their is honesty, good intention and quality in doing so.

I have experienced many bonus offers from marketers piggy backing off a big launch to game me so that I buy through their link to acquire their quality offerings…only to find that it is some regurgitated crap that the market has thrown to the side, rendering the bonus pretty useless, or I find that once in the funnel of the bonus offer I am bombarded with a barrage of OTOs and upsells and further affiliate wares! It can often become too much, to coin a Stompernet phrase its like trying to drink from a fire hose, the content and information over load is overpowering and most of it sits gathering digital dust on your hard drive never to be seen again.

What is refreshing to see is Frank Kerns approach during the traffic secrets 2.0 launch and this really is a pay it forward move (OK so the guys loaded and doesn’t need the money anyway) offering free high value content on limited release to any one that buys Traffic Secrets 2.0 before 16th July! The unusual but refreshing thing is…Frank doesn’t include any affiliate link in his communication, he just adds even more quality to an already quality offer for his buddy John Reese, no money making scam or OTO, he just gives it!

So what is it that Franks doing here? He’s giving and giving more and more quality content on limited release because he knows that ‘Paying it Forward’ will attach trust to his services and products in the eyes of the Masses and future prospects. Franks approach is a Guru making drive to building the Kern brand, exceptionally high quality for FREE, how else are we gonna be able to trust the guy when he has another $2K + launch? Genius!