Internet Marketing Tactics

Social Bookmarking

Possibly the most important way to drive traffic to your blog, opt-in page or landing page is with the effective and repeated use of Social Marketing. There are thousands of social wesbites and services out there, some more effective than others.

The key to using these facilities is to build link volume and quality and also to create remote content on high PR sites that attract prospects to your sales funnel. Jeff Johnson and John Reese are the Masters of Social Marketing and Traffic Generation, utilising the most effective techniques to push their products in front of targetted audiences.

Great examples of social bookmarking services include, Digg, Stumble Upon, Mr Wong, Furl, Spurl…the list goes on, check out the resources section of Niche Ninja Chronicles in the menu bar for a full list of Social Bookmarking references.

Blogs - The Only Way to Market Successfully

The advent of the blog as a marketing platform is a recent event in internet marketing terms, a base from which you can offer and reap thoughts, advice, conversation and open un-interrupted discussion in a manner never before seen in the publishing world.

The blog platform allows us to create fresh content at any given moment in the day, providing opportunity to transmit our ideals, problems, solutions and any other message that we so desire. As a marketing weapon, the blog is more powerful than almost any other web platform, Wordpress in particular with the plethora of free themes and plug-ins offer the power of total niche domination in the right hands.

The art of Wordpress blogging creation and expansion is covered in Niche Ninja Chronicles.

AKA THE FREELINE

… If you listen to John Reese, Frank Kern, Mike Filsaime or any other high level iM Guru, there will be one common line of advice throughout the iM process, that is…’Give Stuff Away’.

This advice is probably the best you will receive today, in order to sell you need to gain trust, in order to gain trust you need to GIVE somebody something of quality.

The key is to give away your very best tool in the box, whether it is the latest blog theme that you have created (Jeff Johnson), or the latest Web Creation Software (Brad and Matt Callen of Bryxen) or a video on how to get low click costs on Google (Frank Kern), the aim here is to attract prospects to your funnel so that they can become a part of YOUR cult.

Once they have your quality product and it is seen to be a great gift, then you have their trust and they will listen to you and will more than likely buy from you again and again. Sharing your product creations has more value than selling, this is the long term philosophy of internet marketing.

Niche Mining

Where all good campaigns begin

All successful internet marketers will tell you that this is where it starts, you’ve got to have a clear and focussed approach to your niche research, many newbie marketers follow a well worn path to finding a niche, only to find that the niches are flooded with ebooks, special reports and software products.

Knowing where to start can be a huge stumbling block for the newbie but once that mental plug is removed the research just flows.

We use two method which we call ’site scraping’ and ‘reverse niche engineering’ which are both covered in the iM Chronicles, once these methods have been mastered they offer limitless power to those who practice on a deeper level, check out the movie to find out more…

One of the most difficult and time consuming tasks in this internet marketing game is having to continually attract first time customers.  This simple 10 part method will not only help you to get hoards of new customers to your site but also sell more to your existing customers.

STEP 1 – Back End.

Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.

STEP 2 – Upsell.

Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.

STEP 3 – Cross Promote.

Cross promote your products and services with other businesses that aren’t competition. You will reach a wider audience at less cost.

STEP 4 – Joint Venture.

Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.

STEP 5 – Affiliate Program.

Start an affiliate program for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales.

STEP 6 – Exchange Ad Space.

Trade advertising with other businesses to save revenue. You could trade e-zine ads, banner ads, links, print ads, etc.

STEP 7 – Outsource Work.

Out source part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

STEP 8 – Quality Bonuses.

Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.

STEP 9 – Viral Marketing Tactics.

Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy included on it so others can give it away.

STEP 10 – Follow Up.

Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.