Traffic Secrets

It’s finally arrived, your making money online veins have just been given a huge bypass, with the arrival of YouTube Sponsored Search!

There have been rumours about this service for some time and Google have obviously been planning an income stream from their video search engine superstar.  Michelle McPherson has posted an early heads up on her Social Marketing blog today.

In Michelles blog she details the whole ‘how to ‘ on using the service including the integration with Googles Billing facility.  So what does this really mean??

YouTube is known to be the internets No.2 Search Engine and the 3rd most visited site in the world today  (Quoted from Social Marketing) so the reach of this marketing behemoth is almost unbeatable, currently receiving in the region of 32,000,000 visitors each month with an Alexa Rank of 4.  The ability to reach the audience on a targeted level similar to adwords marketing but using video within a single site structure provides a totally integrated marketing forum.

Early days yet, who knows how this is likely to deliver, are the YouTube crowd in a buying mode or an entertainment mode?  Are they so used to receiving unlimited FREE video resources that they are not in the buying mindset whilst inside the YouTube framework??  Only time will tell!

Analyzing your website traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic website traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the website traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, website traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant
percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor -  meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase – the more valuable that keyword is.

However, if you find a large number of visitors are being directed – or should I say misdirected – to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success!

Acquire solid qualified traffic and increase profits with Search Engine Optimization Research and Analysis.

Ensure that the SEO service you receive is personally attended and custom made specifically for your needs and the characteristics of your website.

You will require certain fundamental returns from your SEO campaigns — such as indexing, ranking, qualified traffic, and return on investment. Taking everything into consideration to custom build a proven campaign that will yield long-term results. For this reason, your SEO campaign should be broken into two phases. The first phase is the Research & Analysis phase; the second phase is a Development & Implementation phase.

Optimizing the best possible value and ROI for your SEO campaigns by initially carrying out a thorough analysis of where your website is now in relation to your market and then providing an in-depth online marketing analysis of how you can reach your goals for indexing, ranking, traffic, and conversions with the most efficient white hat processes.

We’re sure you want to spend your hard-earned marketing budget into what REALLY works and what returns you the the most attractive profits.

The bottom-line is that effective SEO practices will generate a steady flow of highly-targeted and willing-to-buy traffic to your website, and as a result, much more profit for you and your business.

The correct SEO Strategy will provide you with a variety of options. Your own web development team could implement most if not all of the specific requirements,

This approach WILL produce solid and measurable results for you and it WILL return a solid ROI. It’s also scaleable in depth in most areas of SEO. To deliver effectively, you will need to perform a thorough research and analysis of where your site is now to provide an overview of how to get it to where you want it within your given market.

I built my own blog application, so it really isn’t like the other standard ones out there. I guess what I want to know is what traits of a blog site are crucial for a successful blog. Can you give examples of people who’ve made blogs and have been able to attract lots of traffic? What are their secret???

Contents about the visitor and NOT about yourself!
Nobody cares about you but you.
So is the same for those who visit your blog: the visitor wants you to talk about them!!!
(Call it “self-ego trip”)

powered by Yahoo answers

Traffic is a major part of any websites ongoing success. Websites cannot prosper without it. A website requires increased traffic in order to generate targetted visitors and ultimately sales. To increase the traffic to any website there are a number of different methods that should be applied.

1. You need to publish quality content on your website at regular intervals, content on your website should contain all the information that you feel your visitors need to fulfil their information needs. You also have to maintain quality content to provide your visitors with a reason to come back, this is known in the industry as ’stickiness’.

2. Regularly distribute your newsletters. A newsletter serves as a reminder to your visitors that your website and knowledge still exists and is current. You should send newsletters especially to those who have subscribed but has failed to visit your site for a long time. Write and send newsletters on a regular basis. It can be on a monthly or weekly frequency as long as the newsletter you will be sending to your subscribers is of quality and has convincing content.

3. Make a forum or community posts. This will provide vital references information to all the questions that your visitors are asking. It also provides you with information that you can add to your website and keep posts on topic in alignent with your readers thoughts and needs. Become involved in the forum.

4. You can run contests or promos that will encourage your visitors to log on to your website repeatedly. Promos and contests will catch the interest of your visitors. These promotions will likely increase the web traffic of your website.

5. Invite writers and comments on your website. This will supplement the content that ou are providing and will create more stickiness.  However, there are things you will need to master before you can write a quality article. By inviting writers with good reputation, your site will naturally become popular with visitors especially those who appreciate your manner of writing insightful articles.

6. You can also invite special personalities in your website. They can join the forum together with all your visitors. You can hold a special event where your visitors will be given a chance to chat with a prestigious personality. They will have a special privilege to ask questions and chat with the special personality invited.

7. Advertise your website through banners, text links, magazines, newspapers, media and offline advertisements. This is an invitation that should catch the attention of readers on other websites. Make sure to create inspiring and ‘interrupting’ advertisements.

8. You can also give the top visitors free items or freebies. These items are given to the frequent visitors of your website. Pens, shirts, stress balls and many others that can be given with your website’s name and URL. This will be a good advertisement.

To build a popular website, you must build reputation around advice, hints and tips. It is the most effective way to create “stickiness”. This is attained through writing emails and creating quality content on your website. You can also write related articles on other websites as long as you put a small resource box after your article. This will serve as the link to your website. With more articles you made, the more chance of sending traffic to your website.

It is possible to get the a large volume of traffic to your website by using the above methods. If you want to earn money, you really do have to work for it.