In 1959, two friends Jay Van Andel and Richard Devos started a joint venture to distribute consumer durables through network marketing. The business was a success and was called Amway, short for the American Way. Their first project, a multipurpose cleaner was accepted well by customers and this led to diversification in product range as well as globalisation. In a matter of 20 years, Amway had an established global presence and as many as three million reps.

Amway Products

A few of the best selling products of Amway are -

· The Nutrilite brand has a range of supplements that help keeping the body fit and energetic.

· Artistry is Amway’s brand of beauty-care products.

· Satinique is Amway’s hair care solution. This brand offers shampoo and conditioner and is alleged to repair damaged hair and restore nourishment.

· Amway offers Oral care through its popular product Glister.

· Amway was the first to use the term “bio-degradable” when it introduced its detergent SA 8

· Amway’s water purifier, Espring is effective in controlling contaminants from polluting drinking water.

· For the kitchen, Amway has come out with icook, a comprehensive range of cookware created with care.

The Amway MLM Opportunity

Becoming an Amway distributor is a tempting prospect when you consider the earnings you could get, perks, the guarantee given by Amway to make everyone successful in the business and the fact that the products offered are of high quality and needed for regular use. But we must also remember the fact that good quality is often combined with high prices; there’s a general opinion that Amway products are priced high.

A Critical Review Of The Income Prospects In Amway

Good products don’t necessarily mean good business. It may seem nice to join Amway with its good income potential and fun-filled team get-togethers. But there’s one major flaw in the traditional MLM setup followed by Amway. In the traditional system, reps are taught to contact people they know, offer products demos and promote the product as well as the business opportunity. This technique is operational only till your list of contacts lasts; after this, work may seem unrewarding.

When this system is followed, network marketing companies succumb to being accused of adopting the “Pyramid structure” which is banned in several countries. New reps complain that in spite of putting in hard work, most of the money seems to go to people higher in the pyramid. Now, you’ll contact people you hardly know, speak to anyone you meet in a public place and call little known people to parties where the main agenda, Amway, is kept a suspense.

Amway Wrap Up

Though this may seem discouraging, the flaw is not in the products or the company. It’s only in the techniques employed by distributors. My conclusion is, if you employ the right techniques, this income opportunity could be a cash cow bringing in more money than you dreamt of.

What are the right Amway techniques?

Sell your products to people who are interested in buying them. Market your business to reach these people and get them to contact you. Cold calling and arranging meetings are now outdated; get all work done through the internet. Even you’ll be surprised at how much profit you rake in. Obtain leads and contact details on the net and follow up on these to clinch your deals. All you need to do is learn how to promote your products using various online marketing tools.