The most common form of link is the straight text one that simply includes the website address. If you include this link into the informative content you submit to web directories for article marketing, you will get backlinks, and your materials will receive a positive indexation from the search engines. Yet, article marketing can improve a lot more from the smart use of links.

Add a keyword in HTML code to the website address, and you turn it into an anchor text link. This is in fact part of the process of optimizing your articles for search engines, and a superior level towards developing a better Google ranking. Article marketing gets more specific with the use of keywords in the links.

The anchor text links are created using regular HTML code. The search engine interprets the code starting from the elements that create it. ‘<’ followed by ‘a href=’ marks the beginning of a link to your website. ‘>’ ends the code for the link. Then you include the anchor text or the MAIN KEYWORD, and close the code with .

The above example serves in most anchor text links you would like to use for article marketing purposes. Unfortunately, anchor text links do not work for all article directories. Most directories only work with straight text links. Nevertheless, there are a few great spots where anchor text links function as viable strategies for business promotion. A fine example here is www.myarticlenetwork.com, a directory that gives access to far more than 10,000 web sites.

Regardless of whether you produce the articles yourself or you choose to outsource them, the use of anchor text links will make a difference for your business efforts. Article marketing will thus open the door to opportunities that you could not take advantage of otherwise. You don’t have to be a web expert to create the code we’ve shown above. You can simply copy paste from the example I’ve provided. Normally, results should be more than satisfactory. That should convince you!