This series of posts is for the person asking “How do I start my own website?”.  To begin with:  One of the best things you can help yourself with in your domain name choice is to develop a strategy and plan of attack.  One of the best things you can do for your fledgling website is to bestow it with an appropriate, catchy, easy to remember domain name. Fine tuning your choice and thinking it through will help secure good placement with search engines and in the minds of your potential visitors/customers.

What if someone else already owns the domain name you wanted?  But you really wanted it badly.  Can the domain name still be acquired?  The answer is a qualified YES.  It’s possible, but with conditions to consider.  However, with a little luck and enginuity you can possibly obtain the name from the current domain name owner.  But for now, lets look at some alternatives to getting that domain name you want:

Hyphenated Names Sometimes it is a good strategy to just take the same domain name and hyphenate it as in turning bobsautoparts.com into bobs-auto-parts.com.  Is hyphenating the best way to go?  Maybe, maybe not.  If you are dealing with an already well known name, generally the answer would be no, as most web surfers would usually just enter the non-hyphenated version in, and end up at your competitors’ website instead.  Not what you were after!  Also, the longer the name you have chosen, the more tedious and error prone it becomes for the surfer to type in the name correctly, again foiling the chances that they will end up at your website.  So keep it short.  Another school of thought: IF the web domain you want is already taken, IF the owner of the domain name won’t give it up, and IF the website associated with it is non-existent or poorly designed with low traffic, hyphenating the name might make sense after all.  But be careful:  the last thing you want is to cause internet domain name confusion because you have decided on a domain name registration that is so close to a major competitor’s name that you end up losing business to them.

Longer or Shorter?  You can purchase domain names up to 67 characters in length.  You could purchase a domain name like thelongestdomainnameintheworldandthensome
andthensomemoreandmore.com which is 63 characters long, but why would you want to do that?  Can you envision anyone wanting to type it into their browser?  My website is www.StartYourWebsiteToday.com    When choosing my domain name I wanted something that in a few words would tell the web surfer what to expect from my website.  Good name selection can be helpful also with search engine ranking.  You will want to definitely keep the name as short and sweet as possible, but at the same time let the visitor know what to expect when he surfs to your website.  Keep it as short as possible.

Brand Name or Generic  Whether or not to call your website by a brand name or to make the name a more generic description of your business online is the question.  Definitely if your business is known by a fairly well known brand name, then you would want to try and secure that as your domain name.  Budweiser.com is a site that is well known and gets a lot of traffic, even though there is nothing specifically in the domain name that says anything about beer.  But because Budweiser is known all over the world as a beer brand, people know what they are getting when they surf to the website.  If your brand name is well known, definitely try to obtain your brand name as a domain name.  But if your company is Nike or Coca Cola or Budweiser don’t discount the idea of buying the domain name shoes.com or soda.com or beer.com if they are available as well.  People often search the web using generic terms, more so even than brand names.  A person is more likely to search the internet with generic terms like shoes or footwear or sneakers than to search by a single brand name, even one as big as Nike.  Think it through and hedge your bets.  You can have as many domain names as you want pointing to a single website, so the more generic terms you can acquire that directly describe your business, the better.   A generic name if your business is new or not yet well known can get great results, if you can find a good one.  To start your search for your own unique domain name, here is a link to a domain name search engine.  Good website design begins always with the wise choice of a domain name.