In our chosen niche we have established a website which caters to a good portion of commercial terms and is ppopulated with an ebay store targeted at high ticket items we can now take a little time out to refine our research into our keywords using a great new tool from Google called Google Insights.

Google Insights delivers a much broader variety of tools which allow us to review the search data for given keywords within our niche over a much shorter and more recent time period. The tool also allows us to drill down to Country and region level and also makes suggestions about growing trends with related Keywords and Keyphrases.

It is important to note that the figures that are represented on the graphs and charts are ‘relative’ statistics, detailing searches and volumes on a scale of 1 – 100. So you can see that the Camper VW search terms is represented by a relative value of 69. This means that currently the search term is at 69% of its highest search volume trend over the lifetime of the data captured.

The graph also details the regional and country specific search data which provides us with invaluable promotional information. Whilst overall the Camper VW searches are at 69% overall, when you look below the graph, Google presents you with related search terms that are growing in the niche (see below)

The above graph shows us that over recent weeks and months the term “vw camper ebay” has delivered a rise of 220%, clicking upon this term will show us that 100% of this rise in search has come from the UK market in early 2008 and it has started to rise once again.

Further keyword research on this term will now be undertaken to determine if it should be pursued! What we know is that this niche is growing in the UK market and continues to do so, also ebay is a focussed point of reference for prospects.

So…we’ve found a reasonable niche which seems to tick the boxes when it comes to traffic, competition and OCI stakes (check ou the previous posts on finding a niche).  Now we need to setup camp in the niche and establish our authority to serve the prospecting visitors, the most effective way of achieving this in the long term, is to set up a blog which carries our sales offer, affiliate link or product.

Once we have our keywords and keyphrases we need to research the products that are currently being served to the market, in our niche we can see that our main keyword ‘camper vw’ is served by the following results in Google.

1. http://www.vwcampercrazy.co.uk/

This site serves visitors (which total 72,000 per month) with links to vehicles being sold or hired in the UK marketplace.

The site also serves visitors with banner ads for VW Camper related products and services.

2. http://www.volkswagencamper.co.uk/

With a PR of 4 this site is an online magazine which hosts a number of paid banner ads, the site is clearly an authority in this niche and sells advertising to related markets.  Additional areas of monetization come from merchandise and magazine subscriptions.

3. http://www.vwcampers.com/

This is a fan based website which holds a great deal of information on the camper niche, offering the site visitor with information on camper tours and meetings.  The site is monetized by various paid banners and affiliate links for magazines and camper insurance specialists.  In addition the site provides a search for campers for sale.

4. http://www.volksworld.com/

This is another subscription based site which offers similar information and monetization strategies to the above sites, banners, affiliate insurance and ebay stores.

5. http://www.vwcampercurtains.co.uk/

A whole site dedicated to camper curtains, not specifically vw camper vans but the site has been slightly optimized for our keyword.  This site sells camper curtains and tracks and could be monetized better for a PR4 position 5 ranking site…clearly a missed opportunity.

So these are our top 5 results for our search term, the remaining 5 sites are similar to sites 1-4 above and offer a similar form of monetization. What is clear is that there is a very strong following in this market and the Trends data tells us that the market is growing.  Our next step is to find high ticket items in the marketplace to earn commissions upon.

The highest ticket product in this niche seems to be the camper van itself, which ranges between £2000 and £24,500 in the UK ebay marketplace, with a whole variety of opportunities for spare parts, maintenance manuals, accessories etc to add to our portfolio.

Without much further though I would add an additional page to my blog which is already generating content using WordPress Direct, the additional page would be an ebay store which I would create to display high ticket items which I could easily earn between £60 and £735 for referrals, dependant upon ebays terms and conditions and cookie life span.

So every time a visitor comes to my site and clicks on a link through to ebay, a cookie is dropped by ebay into the visitors pc which tells them that I have referred them to the site.  If the visitor makes a purchase on ebay for any item within a 2 week period then I am creditted for the commission on the sale!  Even if they enter through my VW Camper related site and end up buying a camera!

Take a look at my ebay page on camper vw to see how I have created the page.