Article marketing can give your website more exposure by increasing the number of your backlinks.  Sending well-written articles to article directories and appending a link to your website can direct exponentially larger amounts of traffic towards your site.  If your website achieves a higher rank in the search results pages, this will get your site more visitors and potential regulars or customers.

Writing and submitting articles, which are relevant to your website or product’s niche, can build your reputation as an authority in the said niche.  This can also translate to more mileage if any of your articles are published in magazines or newsletters.

As you gain experience, you can hone your article marketing methods to the maximum.  What is important is that you start on the right foot.  Here are some ways to increase your market exposure through article marketing.

How to Write and Market Articles

Decide on the popular keywords you wish to utilize prior to creating articles for submission to directories.  A great article does not always mean good exposure, as you will not get the numbers you want if nobody sees your article.  Keyword research is just one of the things you can do to maximize the exposure of your articles to the major search engines.  Use keywords or key phrases in the body of your articles, as well as related keywords or phrases.

Make a title or headline that piques or invites interest.  Your article’s content may be informative and well-crafted, yet a boring title may cost you potential traffic.  Use the keywords judiciously – in the header, the article’s main body, and the concluding portion.  Do not stuff your article with keywords – this may cause it to feel stilted and turn off any readers looking for quality content.

There are no hard and fast rules as to the number of keywords incorporated in an article.  Too many keywords and a search engine may penalize your site, or the article directories may not accept your contributions.  Again, writing an article that is flowing and easy to read wins over stuffing your content with keywords.  Many reputable article directories will accept the articles you send, including some requisites, such as relevant keywords used and article summaries.

Your efforts will be recompensed, as users are directed to your website through information and links contained within the resource box or author bio.  Logically, creating an effective resource box is also integral to your promotional efforts.  Create your author bio in a manner that persuades any visitors to click on the link and forge on to your site.

Selecting the right niche can make or break your online business. Sometimes, people attempting to get into online marketing often get stuck on this part, because they honestly have no idea which markets are worth going into. After all, nobody wants to spend a ton of time and effort constructing a website that ends up with very little traffic simply due to the fact that there is very little demand for the subject in question.

So, how does one start researching money-making niche markets? Some Internet marketers suggest choosing a niche that you are either enthusiastic about or are familiar with. While this may work out in the end, the more practical way is to learn what people are truly looking for and base your online business around that. Determining the demand for a particular market is the very first phase.

One way to accomplish this is to use some free tools, such as the free Wordtracker keyword tool (http://freekeywords.wordtracker.com). Type in a search phrase and Wordtracker will spit out the number of daily searches for up to 100 related terms. You want to choose a phrase that has a decent number of daily searches – any number ten or more is worth considering. You may notice that the fewer number of words in a particular search term, the more searches it usually receives. Conversely, search terms that contain more words get less traffic, but are usually easier to rank for.

Then, go to Google (http://www.google.com) and type one of the search terms in quotes. In the upper right hand corner of the search results page, you’ll see the number of pages indexed by Google that are exact matches for your search term. Generally, when you are just starting out, try to choose terms that have twenty thousand or fewer competing pages when using exact match. Anything higher than this will require some heavy duty SEO to rank well.

As soon as you find that a certain subject with great search volume and reasonable low competition, it’s time to use the Google Adwords Tool (https://adwords.google.com/select/KeywordToolExternal) to see if there is any money in the market. Enter your term and find out if there are many advertisers bidding for your search phrase. If there are a bunch of advertisers, it probably means that there is in fact money to be made in your market. If there are no advertisers, the search phrase you’ve picked may not be commercial in nature, and thus may be difficult to make money with.

You’ve now got a handle on a niche that has decent search volume, low competition, and monetization potential. Once you know how to find quality niches like these, you will be well on your way to earning some serious money online with niche marketing.

Master niche marketer Alex Goad is rereleasing his powerful Google Conquest system on June 16th. Since the launch in December 2008, Google Conquest members have been quietly raking in a bunch of money online, and on June 16th, Alex will finally be taking new members into this effective Internet and niche marketing program. This relaunch, known as Conquest Authority, is destined to sell out even faster than the first time. To learn how to reserve your spot, read this honest Conquest Authority review and check out this amazing Conquest Authority bonus package.

Any Internet Marketer worth his computer knows that keywords are the life blood of their income. Keywords are what drives visitors to our sites and allow us to make that money. If we didn’t have keywords, there would be no income for us marketers!

A lot of marketers get lazy and do not check up on their keywords. A popular myth is that once a keyword is popular, it will remain popular forever. It’s because of the ever changing nature of the Internet that some keywords die off while others are born and grow in popularity.

Our time as marketers is limited. A lot of marketers don’t realize they’re spending time optimizing their websites for keywords that are no longer able to make money. One niche that continues to change regularly is Hollywood. Celebs popularity rises and falls with the tides. It’s important to know which ones are popular and which ones have had their popularity wane.

New keywords are always showing up for popular search terms. This is just another reason you should remain vigilent in checking your keywords on a routine basis because this allows them to make fast money online. For example, before MySpace came about, do you think anyone was optimizing their sites for MySpace Layouts? By checking your keywords every month or so and getting rod of the ones not making you money and adding new ones that are hot, you’ll go a long ways in making money in this business.

Even hot keywords can go cold and disappear altogether, usually being replaced with a new keyword that is similiar but searched for more often. Wise niche marketers will be diligent in getting rid of these non profitable keywords and optimize their pages for new, more valuable keywords. It just doesn’t pay to keep non profitable keywords around. You’ll just waste time and money by continually optimizing pages for them.

By following these keyword tips, you can be assured that your keywords are fresh and up to date and will bring in traffic if you optimize your site for them. Don’t throw good money after bad. Let other people optimize their pages for old keywords that aren’t being searched for any longer. Watch your keyword list and be the one picking the low hanging fruit

The following niche research confirms that the camper niche is currently an open opportunity, waiting to be served by any number of methods, set up an ebay store, sell a sourcing guide…

Niche Market Research

OCI (Online Commercial Intent %)
Searches (No. of Daily Searches (Google))
SEO Comp (No. of SEO Competing Sites)
Adwords CPC (Approximate Adwords Cost per Click)

These results have been trimmed to filter out results that have less than 150 searches per day and have less than 30,000 optimized competing pages.  For the complete list of results check out the niche research page for vw camper vans.

In our chosen niche we have established a website which caters to a good portion of commercial terms and is ppopulated with an ebay store targeted at high ticket items we can now take a little time out to refine our research into our keywords using a great new tool from Google called Google Insights.

Google Insights delivers a much broader variety of tools which allow us to review the search data for given keywords within our niche over a much shorter and more recent time period. The tool also allows us to drill down to Country and region level and also makes suggestions about growing trends with related Keywords and Keyphrases.

It is important to note that the figures that are represented on the graphs and charts are ‘relative’ statistics, detailing searches and volumes on a scale of 1 – 100. So you can see that the Camper VW search terms is represented by a relative value of 69. This means that currently the search term is at 69% of its highest search volume trend over the lifetime of the data captured.

The graph also details the regional and country specific search data which provides us with invaluable promotional information. Whilst overall the Camper VW searches are at 69% overall, when you look below the graph, Google presents you with related search terms that are growing in the niche (see below)

The above graph shows us that over recent weeks and months the term “vw camper ebay” has delivered a rise of 220%, clicking upon this term will show us that 100% of this rise in search has come from the UK market in early 2008 and it has started to rise once again.

Further keyword research on this term will now be undertaken to determine if it should be pursued! What we know is that this niche is growing in the UK market and continues to do so, also ebay is a focussed point of reference for prospects.