English is replete with variations

English language has come a long way on its path to evolution, and it still evolving. The language, though originated in Anglo-Saxon regions has crossed geographical, cultural and political boundaries, and has come to be regarded as a language of common understanding across the globe. So, it is not very surprising that plenty of variations has found their place in English language in terms of usage, vocabulary and spellings.

Narrowing the discussion to spelling variations here in this article, there exists more than one way to spell certain words. None of these ways could be termed as wrong, but they are at best linguistic habits of people hailing from a particular of the part of the globe.

For example, words like colour, optimisation, cheque, enrolment, etc. can give an American visitor of your site an impression that these words are misspelled. This precisely because Americans do not spelled certain words the way they are spelled in UK or Australian or International version of English.

The misspelled words by users

Apart from the variations in English spellings, this is not hard to find that users while searching for a particular stuff in search engines type wrong spellings. On account of this all the web sites that contain the right spellings do not get listed. Instead those web sites containing the wrongly spelled words come on the search pages. The situation of this kind is pathetic as the web sites conforming to the right way of spelling get punished for the ironic fault of being right. This is interesting that web sites with faulty spellings get search promotion whereas the right ones are fighting out for a place in search page results.

Opportunity cost of spelling variations/misspellings

Whatever be the reasons, linguistic variation or misspellings, there is one thing damn definite: you are suffering an opportunity cost. This is simply because users do not type in multiple variants while looking for a specific term in search engines. Once the search pages are displayed, they zero in on the dished out set of information to satisfy their queries. If your web site does not contain the variant of the term the user typed in for getting information in the search engines, you lose your potential traffic.

The loss of traffic, and hence potential business losses are also on the cards for your web sites even in the case where you are not listed in the search pages because of the ignorance of visitor to spell certain word or words in the right manner.

Solutions which are not relevant anymore and may backfire

Webmasters have realized long back that there must be some effective ways to address this special issue. As a result thereof, they found out several methods to deal with the problem, and reached at certain solutions.

Before I will discuss some working solutions toward this end, let�s have a look on the solutions that once remedied the problem, but are no longer effective or practicable due to the fact that search engine algorithm keeps on changing and improving upon its existing deficiencies.

Listing variant spellings and misspellings in keyword tags

In order to prevent the loss of traffic caused due to spelling variants or misspellings, it was quite customary in the time bygone to list all the variants of the keyword and its possible misspellings in keyword tags. Like for example, if a particular page is about elearning, the Meta tags would seem like:

However, this technique ceased to be effective any more as Google does not bother to index Meta tags as of now. This technique in not only redundant now, but also can be detrimental for the visibility in other search engines for your web site. Search spiders do not take this fact favorably that certain keywords are there in the Meta tags and are not logically repeated in the body part.

Taking recourse in visual camouflage

There was yet another tactic to in the past to deal with this problem of variations and misspellings. Basically, webmasters thought that it would be a better idea to hide the keywords in the web pages capitalizing on the visual effect of color. They opted for placing keywords with white text against a white background under the right assumption that users with GUI browser would not be able to discover it.

This tactic worked fine until search engines started looking for color change in the HTML tags, and came heavily against employing such techniques. The web sites might face the music of their degradation in the search engines or an exclusion if they are found to lay back on such unscrupulous means.

In addition to it, slightly different form of such tactic was masking the color change in Cascading Style Sheets which served the same purpose. Search engines took cognizance of this fact too, leaving webmasters much in bewilderment.

Solutions that might work

There is no any single right solution to deal with the problem under discussion. Every solution that webmasters have thought over has got its pros and cons. However, there are certain solutions that can help sort out this problem only if you employ them in moderation and in due consideration of the goals you are pursuing.

Here are the solutions that can help you resolve this dilemma.

Using all variant spellings and misspelling on the page

This solution, of course, seems to be too generalistic, but can work if used with a sense of judgment and priority. As is clear now that various spellings or misspellings can not be placed anywhere other than the body text as doing so might attract severe results or even ban or penalty from the search engines. In this light, the applicability of this solution can well be considered.

But the applicability of this solution suffers from the fact that not all the variants of all words can be used throughout the web site, or say, a particular web page. Even if it is done so with painstaking efforts, one can imagine the clumsy and cumbersome look it may get in the process. This would not be improper to say such look is downright unprofessional and can drive your potential traffic away.

So, first determine what are the crucial keywords on a specific page you can not afford to miss, and that can attract traffic. Only then, use the possible variants of the keywords, and provide a convincing explanation if you are placing the misspellings too on the page. This will do away with the problem of unprofessional content look while helping you to get the kind of visitors you eye on.

Using faulty spellings in image ALT tags

This is yet another way of dealing with spelling issues but with a little thought and caution. One going for this option should objectively assess its advantages against its very disadvantages.

Writing wrong spellings in the image ALT tags offers the advantage that Google does index it, very much unlike Meta tags. This way you can get the traffic of differing writing habits to your site, and get benefited. With its comes the disadvantage that users who do not use GUI browser can easily see the clutters of spelling in the image ALT tags, raising detrimental issues all over again.

But for users with GUI browser, it is a working solution.

Conclusion

Like better things in life, it is about your discretion. So, enjoy your sense of judgment and act accordingly!

Even the best of intentions can go awry without careful
attention to details and expectations. We’ve tested these
methods out and they work.

1. Get it in writing. Define the service scope in detail
(i.e. we’ll research keywords and optimize these pages with
approved search phrases for this long).

2. Return phone calls. That goes both ways. If the
consultant needs some feedback, don’t wait three days. If the
client calls, don’t wait three hours. It doesn’t sound fair, but
it makes sense. Consultants need help, but clients deserve more
attention (prompt responses).

3. Don’t overwrite changes. SEO consultants can easily
overwrite source code if they’re not careful. Web site owners
sometimes overwrite the very optimization steps a consultant put
in place. Talk to each other and work out protocols to avoid
these problems.

4. Return e-mail messages. Like phone calls, e-mail
messages deserve a quick response. Hitting “reply” is easier
than picking up a phone and dialing a bunch of numbers. Clients
and consultants shouldn’t let a day go by without a response.

5. Own up to mistakes. Painful and embarrassing as it is,
admit mistakes. They can include failing to return a phone call
and poor communication in a written report. If you mess up -
whether it’s getting some data columns in the wrong place or
placing the SEO consultants META data in the wrong spot, just
acknowledge the mistake and move on. We’re human. Things happen.

6. Don’t switch domain names. If you sign up with an SEO
consultant, don’t start with one domain and then get a notion
about introducing a new one. It throws the whole program off
track.

7. Don’t change your page names. If you have a page
called newproducts.asp, don’t change it to new-products.html
after the SEO program begins. The change will just confuse
search engine spiders and hinder or delay high rankings.

8. Don’t insert “alt” tags after the SEO program begins.

“Alt”tags with images are for search engine consultants to manage.
They’re in the best position to know when “alt” tags might be
appropriate. If you add them on your own, you may ruin the
delicate balancing act SEO consultants perform with many page
factors.

9. Avoid altering page title tags. If an SEO consultant
has a title tag strategy you approve, don’t go back in a week
and change it. Some pages can work with a company name in the
title tag, others won’t.

10. Keep an open mind. Clients and consultants both need
an open mind as creative ideas and approaches are expressed. A
client may suggest something unethical, but the consultant
should gently steer them away from the tactic. If a consultant
finds a useful way of introducing a links directory on the Web
site, give it some thought. Just because your Web site lacks a
directory doesn’t mean it can’t support one. How can you have
reciprocal links without one

What You Need to Know Before Getting Started.

So you’ve decided that you want to get started as a seller on eBay. There are a few things that you really need to know before you go and throw yourself in at the deep end.

What to Sell.

First off, you need to know what it is you’re going to sell: what’s your speciality? You’ll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You won’t get any loyalty or real reputation if you just sell rubbish at random.

When you think about what to sell, there are a few things to consider. The most important of these is to always sell what you know. If you try to sell something that you just don’t know anything about then you’ll never write a good description and sell it for a good price.

You might think you’re not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, I’m sure you’ll discover some kind of interest. If all else fails mention it to your friends and family: they’ll almost certainly say “Oh, well why don’t you sell…” and you’ll slap your forehead.

Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you’re knowledgeable about and it’s small and light enough for postage to be relatively cheap, then that’s great!

Don’t worry if you think the thing you’re selling is too obscure - it isn’t. There’s a market for almost everything on eBay, even things that wouldn’t sell once in a year if you stocked them in a shop. You’ll probably do even better if you fill a niche than if you sell something common.

Simply, everyone can sell things on Ebay and make some extra cash but those who find a niche market, that is finding something that fulfills the particular needs or wants of people but is not yet being actively distributed, will be able to create for themselves an extensive income and start their journey to a life of wealth.

Tony Thomas

Like to know more about home based business opportunites?

Visit www.extensiveincome.com

Exploring Home Based Business Opportunities

Acquire solid qualified traffic and increase profits with Search Engine Optimization Research and Analysis.

Ensure that the SEO service you receive is personally attended and custom made specifically for your needs and the characteristics of your website.

You will require certain fundamental returns from your SEO campaigns — such as indexing, ranking, qualified traffic, and return on investment. Taking everything into consideration to custom build a proven campaign that will yield long-term results. For this reason, your SEO campaign should be broken into two phases. The first phase is the Research & Analysis phase; the second phase is a Development & Implementation phase.

Optimizing the best possible value and ROI for your SEO campaigns by initially carrying out a thorough analysis of where your website is now in relation to your market and then providing an in-depth online marketing analysis of how you can reach your goals for indexing, ranking, traffic, and conversions with the most efficient white hat processes.

We’re sure you want to spend your hard-earned marketing budget into what REALLY works and what returns you the the most attractive profits.

The bottom-line is that effective SEO practices will generate a steady flow of highly-targeted and willing-to-buy traffic to your website, and as a result, much more profit for you and your business.

The correct SEO Strategy will provide you with a variety of options. Your own web development team could implement most if not all of the specific requirements,

This approach WILL produce solid and measurable results for you and it WILL return a solid ROI. It’s also scaleable in depth in most areas of SEO. To deliver effectively, you will need to perform a thorough research and analysis of where your site is now to provide an overview of how to get it to where you want it within your given market.

Expert Google search engine optimization has increased exponentially, because of the proven search engine optimization and search engine positioning techniques.

A group of Google employees have recently filed a patent application with the United States Patent and Trademark Office which gives insight into how to optimize one’s website to do well in the Google rankings. The filing of the patent gives verification that Google uses or intends to use historical data in its ranking algorithm. This patent also gives credence to the Google Sandbox Theory for new websites.

Under the Google Sandbox Theory, new websites are placed in a sort of holding tank for observation for a period of time (6 - 9 months at present) until the website has proved that it’s not a fly-by-night operation. Once the Sandbox period is over, then new websites will climb rapidly in the rankings. The Google Sandbox Theory is an unofficial theory based on observation and anecdotal evidence from those within the search engine optimization industry.

Based on the new Google patent here are the top 5 suggestions to better optimization for Google:

1- Build links slowly to your website. Websites that put up a bunch links quickly send up a red flag that links are being added in order to boost rankings. According to Google, natural links happen slowly over time, so one’s link-building strategy also needs to include link-building slowly over time.

2- The anchor text in the back links to a website also need to be natural as well. If a website has lots of great content of interest to visitors, other Webmasters will naturally link to the website. Content is still king when it comes to building natural links. In fact, having great content is the best natural linking strategy.

3- If content is king, then fresh content is prince. Google thrives on websites that are constantly adding fresh content. Websites with stale content erode in value over time.

4- When adding fresh content, make sure it is substantial. According to the patent, Google measures substantial versus insubstantial content that is being added to a website. Don’t try to trick the search engines with lots of minor content updates.

5- Outbound links to trusted, authority sites help in the rankings. As a reputable online business, it makes good business sense to refer customers to other reputable businesses as well. Referring customers to disreputable websites only hurt a business’s reputation and credibility and Google takes this into account when deciding how to rank websites.

There are more insights to be gained from the patent application, but these are the highlights that will help Webmasters and SEO’s focusing on Google to achieve higher rankings. Many of these ideas have been stated before as theory and now the patent application verifies these theories. Historical data has always been thought to play a significant role in the Google rankings. So now that it has been confirmed, taking action seems to be the next logical step.