Expert Google search engine optimization has increased exponentially, because of the proven search engine optimization and search engine positioning techniques.

A group of Google employees have recently filed a patent application with the United States Patent and Trademark Office which gives insight into how to optimize one’s website to do well in the Google rankings. The filing of the patent gives verification that Google uses or intends to use historical data in its ranking algorithm. This patent also gives credence to the Google Sandbox Theory for new websites.

Under the Google Sandbox Theory, new websites are placed in a sort of holding tank for observation for a period of time (6 - 9 months at present) until the website has proved that it’s not a fly-by-night operation. Once the Sandbox period is over, then new websites will climb rapidly in the rankings. The Google Sandbox Theory is an unofficial theory based on observation and anecdotal evidence from those within the search engine optimization industry.

Based on the new Google patent here are the top 5 suggestions to better optimization for Google:

1- Build links slowly to your website. Websites that put up a bunch links quickly send up a red flag that links are being added in order to boost rankings. According to Google, natural links happen slowly over time, so one’s link-building strategy also needs to include link-building slowly over time.

2- The anchor text in the back links to a website also need to be natural as well. If a website has lots of great content of interest to visitors, other Webmasters will naturally link to the website. Content is still king when it comes to building natural links. In fact, having great content is the best natural linking strategy.

3- If content is king, then fresh content is prince. Google thrives on websites that are constantly adding fresh content. Websites with stale content erode in value over time.

4- When adding fresh content, make sure it is substantial. According to the patent, Google measures substantial versus insubstantial content that is being added to a website. Don’t try to trick the search engines with lots of minor content updates.

5- Outbound links to trusted, authority sites help in the rankings. As a reputable online business, it makes good business sense to refer customers to other reputable businesses as well. Referring customers to disreputable websites only hurt a business’s reputation and credibility and Google takes this into account when deciding how to rank websites.

There are more insights to be gained from the patent application, but these are the highlights that will help Webmasters and SEO’s focusing on Google to achieve higher rankings. Many of these ideas have been stated before as theory and now the patent application verifies these theories. Historical data has always been thought to play a significant role in the Google rankings. So now that it has been confirmed, taking action seems to be the next logical step.

Traffic is a major part of any websites ongoing success. Websites cannot prosper without it. A website requires increased traffic in order to generate targetted visitors and ultimately sales. To increase the traffic to any website there are a number of different methods that should be applied.

1. You need to publish quality content on your website at regular intervals, content on your website should contain all the information that you feel your visitors need to fulfil their information needs. You also have to maintain quality content to provide your visitors with a reason to come back, this is known in the industry as ’stickiness’.

2. Regularly distribute your newsletters. A newsletter serves as a reminder to your visitors that your website and knowledge still exists and is current. You should send newsletters especially to those who have subscribed but has failed to visit your site for a long time. Write and send newsletters on a regular basis. It can be on a monthly or weekly frequency as long as the newsletter you will be sending to your subscribers is of quality and has convincing content.

3. Make a forum or community posts. This will provide vital references information to all the questions that your visitors are asking. It also provides you with information that you can add to your website and keep posts on topic in alignent with your readers thoughts and needs. Become involved in the forum.

4. You can run contests or promos that will encourage your visitors to log on to your website repeatedly. Promos and contests will catch the interest of your visitors. These promotions will likely increase the web traffic of your website.

5. Invite writers and comments on your website. This will supplement the content that ou are providing and will create more stickiness.  However, there are things you will need to master before you can write a quality article. By inviting writers with good reputation, your site will naturally become popular with visitors especially those who appreciate your manner of writing insightful articles.

6. You can also invite special personalities in your website. They can join the forum together with all your visitors. You can hold a special event where your visitors will be given a chance to chat with a prestigious personality. They will have a special privilege to ask questions and chat with the special personality invited.

7. Advertise your website through banners, text links, magazines, newspapers, media and offline advertisements. This is an invitation that should catch the attention of readers on other websites. Make sure to create inspiring and ‘interrupting’ advertisements.

8. You can also give the top visitors free items or freebies. These items are given to the frequent visitors of your website. Pens, shirts, stress balls and many others that can be given with your website’s name and URL. This will be a good advertisement.

To build a popular website, you must build reputation around advice, hints and tips. It is the most effective way to create “stickiness”. This is attained through writing emails and creating quality content on your website. You can also write related articles on other websites as long as you put a small resource box after your article. This will serve as the link to your website. With more articles you made, the more chance of sending traffic to your website.

It is possible to get the a large volume of traffic to your website by using the above methods. If you want to earn money, you really do have to work for it.

Faster than a bullet the TS2 product was launched out of the gate and if you’re on a number of lists it’s interesting to see how the build up has grown and the activity surrounding it.

I have noticed that a number of Internet Marketers have rushed to promote their own traffic systems on the back of JRs product launch, this is an obvious tactic and is obviously quite a successful approach as people are poised with credit cards seeking to get one step closer to their desired outcome. Bolting on another traffic “secrets” course can only help can’t it? Well it can only help if you actually do something with it, buying the stuff doesn’t actually do anything other than make you feel that you’ve secured your success in internet marketing.

The best analogy for this is buying a gym membership. Millions of people every year (usually as a new years resolution) join a gym to get in shape, they have a movie in their heads of how they would like to appear to the general masses, muscular, slim, toned, tanned, healthy and vibrant! A gym membership costs on average $80 per month (depending on the quality) so joining is a serious investment! How many people have joined a gym and only worked out there a couple of times (or sat in the sauna) and then never revisited but continued to pay the membership? The answer is a resounding millions! You see, we buy things to take us closer to our desired goal, buying stuff makes us feel like we’re actually achieving something but, like the Traffic Secrets 2.0 course, if you buy it and then put it on the shelf you will move further away from your goal of internet riches because you are now $395.00 worse off!

What is the sense in this? If you buy any iM course. any Keyword Tool, any iM membership, go to any iM seminars, join any gyms…make sure that you use the facilities to achieve your goals and desires, take action, stop buying stuff! This is the REAL SECRET!

The countdown is in progress…affiliates are swarming the internet, Squidoo, HubPages, YouTube, EzineArticles are all under immense pressure with writers and posters clambering to get the top spot on Google for the official release date of 15th July.

Many affiliates and representatives for the Traffic Secrets 2.0 product have had enough time to build their site and link equity to secure their foothold for the year long launch of John Reese sequel to Traffic Secrets.

After securing page one with my Squidoo lens for one day, just two days ago the poor old thing got bumped by lenses, hubpages and blogs that have been building equity for over a year now. Some things are worth waiting for, and what is clear is that cyber estate holds and grows equity just like real estate as long as it is well cared for and maintained!

Pay day is just moments away for affiliates and purchasers of Traffic Secrets 2.0, the teaser videos are live as I publish this post…no live links yet!

With the imminent launch of Traffic Secrets 2.0, the internet marketing crowd and affiliate crew wait with baited breath. I guess, in the background the industry is waiting to see how the product is received after the launch of the first product created the first Million Dollar day for internet marketing in general.

Affiliate toolsets and links are being distributed by John and his team today at 3.00pm EST, so the Adwords Sections on related search phrases will be littered with offers to attract buyers for the $395.00 scoop.

Traffic Secrets (the original) is now slightly outdated given the advent of web 2.0. Techniques and Algorithms have changed dramatically, making traffic generation a completely different kettle of fish and ball game. I guess in three years time Traffic Secrets 3.0 will be updating 2.0 as we move into a new wave of traffic generation techniques.

The new course is set to deliver techniques that are highly effective, using methods that are seldom used and not widely understood. Boasting new CD ROM interactivity (and a new style of convenient packaging), the launch of Traffic Secrets 2.0 will undoubtedly unleash a torrent of review sites across cyber space.

Just for the record here’s my 50 cents worth Traffic Secrets 2.0 Offer